Characterization of the genre biography

Biography as a PR text genre, its types. Biography is the PR Text genre, representing the supporting actual information about the organization’s official, company or socially significant person. The biography as a supporting actual material about a particular person is activated with personnel changes in the organization, with the initiative actions of the organization’s official, his death and has a nomenclature function.

The biography is used in both external and internal communications of the basic subject PR. Using the text of the biography, “External personnel PR can realize the function of promotion in the public space of the personal image of individual employees.” From the point of view of the intra -corporate PR, the texts of this genre implement functions “in optimizing the processes of personnel mobility, in the formation of a favorable psychological climate, in explaining to employees of the strategy of the company and management policy, in stimulating the initiative of employees and competition between them, in the prevention, overcoming and compensation of misunderstanding and production conflicts”.

The most common option of a kind of generalization of the biography can be considered the reference books “Who is who? So, for example, the biographical annual “who is who in St. Petersburg”, published in the city in foreign PR practitioners, is widely used by the compilation of biographical reference books of graduates of prestigious educational institutions, which is an important component in the structure of internal communications of the company.

The text structure of the biography is a set of blocks of biographical information: surname, name and year of birth of a person, information about education, about a career. Information about marital status, the presence of children, as well as about the hobby, addictions of the person can be considered in this genre as optional, although they will most often meet in the texts of the cultural and spiritual sphere of public communications.

In the biography of a participant in the press conference, only the stages of professional activity will be presented; unofficial information regarding hobbies, marital status, will be minimal; If a person seems to the public in a less “official light”, then the text will have data on a hobby, hobbies, possibly awards. Media texts undoubtedly give a richer palette of private information about a person.

In its traditional, “supporting”, unchanged biography, the biography can be seen as a component of the press Kit, as well as in the texts of the political PR, and often in this case the biography is accompanied by image photographs. Researchers of political advertising distinguish two subgroups inside the biography genre: a biography-consumption and biography-story. The biography is an event in a chronological order, the main attention is paid to the facts and dates.

The biography of the story also focuses on the public mainly at the stages of professional growth and in its speech structure contains two-part sentences, where the predicate can be expressed in the form of a suffering collateral of the verb or involved. The form of presentation of biography materials can also depend on the target audience: the descriptive nature of the biography of the story is intended primarily for the media in the form of a text practically ready to print, the account biography is preferable for the inner community.

The biography-appropriation differs from other genre varieties of biography in that it may not be biographical dates. In this type of biography, "the abundance of emotional-evaluative epithets with relative compression of the form is preserved. The value of the biography as one of the tools for constructing the image of a politician and, accordingly, a favorable communication environment in political communications is large, since "the image of a leader plays a very large role in the entire election campaign and, in fact, is its rod." Such materials undoubtedly become a source for media texts, where they can be transformed in a certain way, however, for the most part, the texts that function in the space of political communications are the texts of direct mailing.

When writing a biography of a political person,, as G. Pocheptsov writes, “firstly, to strengthen the existing positive characteristics, to create additional situations where these characteristics could appear most clearly; Secondly, obscure the negative characteristics that could affect public opinion. ” The biography of the person-the political figure, the first person of the commercial structure, the figure of show business-is the original, as we have already shown, for its subsequent mediation through the media.

In the media, biography as a PR text can be used as an accompanying basic journalistic material text. A special genre type of biography is an obituary. Necrologist is an official notification of the organization, company, groups of the death of their employee, in which this message serves the purpose of maintaining the public capital of the PR basic subject.The object of the text is based on the fact of the death of a socially significant person, which is notified by the Baside subject of PR - the organization with which the deceased was associated.

The necrologist can be text for both external and internal public. There are two types of necrologue: the necrologist itself and the expanded obituary are an obituary with biography elements. Typically, the obituary consists not only of the report of the death of the person, his position, age, but also reference data on the funeral. Traditionally, condoleans is also present in such texts - a phrase with an expression of condolences to relatives and relatives.

However, however, as in the case of the biography genre, to mix the obituary as a PR janra with the actual journalistic texts-non-cooologists. PR text reflects the fact of the death of the person significant for this basic subject PR; In this genre, the relationship of the deceased and the company, an organization, which is the initiator of the publication of the necrologist, is incurred by the structure and the text.

The journalistic text implies a mandatory personality attitude of the writer to the deceased for figurative journalism. In the newspaper strip we can find an official notification of the death of a socially significant person-the necrologist as a PR text genre, and the necrologist is a journalistic text.